Maryland is introducing the Protection from Predatory Pricing ActIt will ban surveillance pricing in grocery storesSome consumer rights groups think it doesn’t go far enough So-called ‘surveillance pricing’ in grocery stores, where the cost of items is changed dynamically based on a variety of factors and shopper data, is now widespread in the US — and the authorities in Maryland have had enough. As reported by The Guardian, Maryland Governor Wes Moore has signaled his intent to sign the Protection from Predatory Pricing Act into law after the state legislature approval, and the act will come into effect at the start of October this year. It means stores and third-party delivery apps won’t be able to adjust pricing on the fly, based on what they know about the buyer, or on other factors such as the time of day. The aim is to ensure consumers pay “a transparent, consistent price at the register”, according to Governor Moore’s […]