Google will stop at nothing to get you to sign up to YouTube Premium — and its unskippable 30-second ads could be the final straw
Google has rolled out 30-second unskippable ads for YouTube’s TV app It’s another way for the company to convince more people to sign up to YouTube Premium Last year YouTube made more ad revenue than any of the biggest media companies Google will stop at nothing to make you cave and succumb yourself to a YouTube Premium subscription, and its latest move could be the one thing that makes you throw in the towel — it’s now targeting YouTube’s TV app. The company unveiled that VRC non-skip ads are now being rolled out to the TV version of the YouTube app globally, removing the option to skip ads after just a few seconds. Just like its ad-blocker and background play crackdowns for phones and laptops, Google is implementing similar measures for YouTube for TV, and it’s all because of shifting viewing habits. As more users opt for their TVs over smartphones and other devices for YouTube viewing, […]