Google search might be getting worse – and AI threatens to ruin it entirely
A study by German researchers has confirmed what many of us have long suspected: Google search really is getting worse. A team of researchers led by Leipzig University, Bauhaus-University Weimar, and the Center for Scalable Data Analytics and Artificial Intelligence, have conducted a year-long research experiment to answer the question “Is Google Getting Worse?”, and the answer was essentially a resounding ‘yes’. The study wasn’t specifically confined to Google, also analyzing results from the Bing and DuckDuckGo search engines. The researchers specifically examined product review search terms, meaning that we shouldn’t immediately panic: searches for short questions with factual answers still return accurate results, for example. However, the study did find that across all search engines, “higher-ranked pages” frequently showed “signs of lower text quality” – specifically, SEO spam. Seek, Engage, Obliterate For the uninitiated, SEO stands for ‘search engine optimization’: the process of optimizing the content of a web page to secure better rankings in search […]