Google is finally killing tracking cookies in Chrome – here’s what that means
As part of its Privacy Sandbox project, Google has announced it will soon start winding down support for third-party cookies in its Chrome web browser. It’s a move designed to improve user privacy and stop websites from tracking you as you visit different URLs. As explained in a recent blog post, Google will start testing a new Chrome feature called Tracking Protection on January 4, 2024. This automatically blocks tracking cookies by default, ensuring your data cannot be followed around the web. What if a website relies on cookies to function properly? Well, if Chrome thinks a site has broken without cookies and that you’re having trouble with it (such as refreshing the page multiple times), it’ll allow you to re-enable cookies for that website. Google says that it will initially roll out Tracking Protection to 1% of Chrome users at the beginning of 2024, so the chances of it affecting you immediately are small. However, the […]