Google is expanding its experiment of AI-generated answers ahead of search results to the UK – a new go-to for answers or a misstep?
Google is continuing its experimentation with its best-known staple, Google Search, with trials of AI-generated answers that will appear ahead of the usual list of results. It began by trying out its new plan on a limited number of results in the US, and now the trial is expanding to the UK. The idea is for Google to provide AI-generated comprehensive written answers, providing an ‘overview’ at the top of selected search results. In the initial testing phase, this will only be visible to a small number of UK users who are logged into their Google accounts when using Search. The AI-generated overviews will only appear as a part of certain search results, with Google now having a better idea based on its previous trials – which the company claims suggested that users found them helpful. Hema Budaraju, a senior director at Google of its Search Generative Experience (SGE) and one of the key drivers behind Google’s […]