I’d arrived to see a wide collection of Nintendo Super Mario merch, clothing, and toys, but I was transfixed by the morphable image of Super Mario’s face on a nearby iPad screen. Hello Mario, which arrives in the US on February 19 in the App Store and Google Play (and will be available in Japan after a few months), is a free and oddly engaging app that doesn’t do much, but somehow perfectly conveys the ethos of Mario’s antic personality. I got a close look at the app and a collection of other Super Mario-infused products this week during a behind-closed-doors Toy Fair demo in New York City. Lance Ulanoff / FutureLance Ulanoff / FutureLance Ulanoff / Future Many of the toys Nintendo and its partners showed were aimed at young children, including toddlers. There were Fisher-Price toys like a Little People set that recreates Mario’s platform gaming interface, with a collection of Little People Super Mario […]