Google Search could soon charge you for AI-powered results – and search engines might never be the same
If you want smarter searching with Google, then you might have to pay for it – or at least if you want AI-assisted search queries, anyway (which you’d hope would prove smarter). This is according to a report from the Financial Times, which contends that Google is mulling over the idea of a ‘premium’ search that leverages generative AI. Demanding payment for search queries would be a major step for Google to take, of course, and indeed the FT describes the concept as the biggest potential shake-up of Google’s search business ever witnessed. How might this work in practice, though? According to the FT, three sources who have inside knowledge of Google’s plans say it’s looking at options that include adding “certain AI-powered search features” to the firm’s premium subscription services, products that already offer access to the Gemini AI assistant in Gmail and Docs. The latter mention seems to refer to the Gemini Advanced AI in […]