YouTube may be held hostage by its own TikTok competitor, Shorts, as staffers are worried that the short-form content may cannibalise its long-term videos, which have been the key driver of views for almost two decades. The Financial Times reports that YouTube’s ad revenue may have improved recently, but has been in a downward slide year over year for three consecutive quarters. A few years ago many social video platforms were concerned about the rapid rise of TikTok, leading YouTube to introduce Shorts. The short-form video content on YouTube is still relatively new, and the company is still figuring out how to reap more financial gains from Shorts. Longer, more traditional, YouTube videos show more ads per video, but with shorter clips steadily taking over our feeds, content creators are uploading fewer longer videos. Damned if you do … A few friends of mine who are modestly successful content creators on YouTube have said a few times […]